SMX West – Web Analytics Roundtable
Yesterday I had the pleasure of presenting on the web analytics roundtable at SMX West. Feedback indicates it was a strong session — it’s always hard to know when you’re sitting there…
The questions we got were all solid, and John Marshall did a great job moderating the Q&A, and of course, Jim Sterne moderated the session. The Q&A management part of the process was itself quite interesting, and worked really well. Unlike most conferences, people could not just ask questions directly of the panelists. Instead they were sent in electronically, and the moderator, or in this case the Q&A moderator filters through the questions, and selects which ones to ask the panelists. This ensures that questions are strong, varied, and applicable to all. I think it probably also makes the sessions more interesting for everyone in attendance.
The conference itself was very strong. I’m not sure what attendance was, but I’m told it was around 2,000 people. The exhibitors all seemed happy, and that’s important.
While there I also had the chance to start showing off Enquisite Pro to people. We did the demo session with Rand for the SEOmoz launch, and would have spent more time at the SEOmoz booth, but the booth was so packed all the time, it was crazy. By far it was the most consistently busy location at the show.
I think that on Monday Rand’s going to start posting more information about his new offerings, and how ‘mozzers’ can start accessing Enquisite Pro, and eventually PPC Assurance. For our existing Enquisite users, we’ll be converting all your account over the next few weeks. You’ll love the new interfaces, and the features! There’s tons of new features involved, and we’ll be adding more regularly.
