Enquisite Launches Industry's First Link Analytics Solution, Identifies High-Yield Links for Traffic Optimization

SAN FRANCISCO, CA - February 23, 2009 - Enquisite, Inc., a leading provider of search marketing automation and monetization solutions, today announced the industry's first-ever link analytics platform. The Links Report, the latest enhancement to Enquisite Pro's award-winning application, is the only solution to give marketers real-time insights into link-referred traffic for effective off-page optimization.

"From day one, the Links report will help me improve my clients' off-page optimization by showing me which links are delivering the highest traffic volume and which require additional attention," says Rand Fishkin, SEO expert and chief executive of SEOmoz.org. "Enquisite is once again filling a gap in the analytics market by providing ROI-focused functionality that gives online marketers the granular, detailed information they need to effectively monitor and evaluate link quality."

The Links Report provides a detailed analysis of traffic coming to a website from any link, be it from a website, a newsletter, a press release or any other origin. At a glance, online marketers can view which links are performing well and which are under-performing (or declining) in traffic referrals so they can best optimize traffic to their sites.

"Enquisite Pro's Links Report brings unrivalled benefits to marketers, by giving them real-time insights into links performance; they never had this visibility before," says Enquisite Founder Richard Zwicky. "The Links Report automatically pinpoints links activity and effectiveness, giving them an additional lever to boost traffic and impact ROI."

Enquisite is continuing to lead with product innovation, continually adding functionalities to help its customers derive more value from their online marketing investments. "We've demonstrated success with search referral optimization, and now the Links Report gives Enquisite customers an additional opportunity for monetization," says Zwicky.

The Links Report is available to all Enquisite Pro users at no additional charge.