Transforming the Economics of Search Marketing Optimization

Richard Zwicky Shares Expertise on Pay-for-Performance Panel at SES New York

SAN FRANCISCO - March 20, 2009 - Enquisite, Inc., the leader in search marketing optimization, today announced that Founder and President, Richard Zwicky has been chosen to participate in key panel sessions at the upcoming Search Engine Strategies (SES) 2009 Conference. Zwicky joins a panel of leading industry professionals - including senior executives from Yahoo! and Netconcepts - in a discussion entitled "Pay-for-Performance: Winning Strategies for Advertisers and Agencies." He will also serve as moderator of the "Don't Be Afraid of the Dark: Black Hat PPC Tactics" panel.

"Organic search, with 88% of all search referrals, has a huge opportunity to show value, yet the SEO Campaign flat fee business model does little to incentivize the highest levels of optimization," said Richard Zwicky, president and founder of Enquisite, Inc. "The impact of a contracting economy, the reduction in print advertising venues and the shift of so many advertisers to the web has made it imperative for the economics of search optimization to be immediately transformed."

As President and Founder of search analytics firm Enquisite, Inc., Richard Zwicky drives the firm's product and feature development. Considered a leader and visionary in the search marketing industry, Richard Zwicky began his search marketing career in 1998. Richard founded Enquisite, Inc. in 2006 to fill the void in search referral data he experienced with web analytics tools.