Marketing Enlightenment
Relevance Requires Knowledge - Analyzing What Your Website Visitors Are Looking For, and Where and How They Are Conducting Their Research Can Help You Optimize The Voice of Your Business Specifically For Your Buyers.
Your website is essential to how you engage with your customers and prospects, regardless of the products and services you offer, and whether you conduct your sales online or offline. While significant effort goes into optimizing the visitor experience once your prospects arrive on your website, maximizing that traffic - the so-called "top of the lead funnel" - has received less attention and has been primarily been driven through costly outbound marketing efforts.
Did you know inbound marketing channels, such as social media, search engines, and cross-linking, are delivering significantly lower cost per lead compared to traditional outbound marketing channels such as direct mail, telemarketing, tradeshows? With a carefully developed and optimized inbound marketing strategy, you can dramatically increase qualified traffic to your website without a similar increase in your marketing budget.
By optimizing website content around your most valuable keywords, Eightfold Logic helps you attract and engage the highest possible volume of qualified website visitors.
Search Engines
Take search engines for example. Organic search represents over 90% of all search clicks, yet receives less than 3% of the Search Engine Marketing (SEM) budget, representing an enormous untapped opportunity. Optimizing your website content based on your most valuable search engine traffic opportunities and new keywords that are likely to drive additional qualified traffic can enable you to achieve orders of magnitude higher degree of organic search optimization - attracting the right kinds of visitors without impacting your program budget!
Cross-Linking
Cross-linking to relevant content is another example of a low cost-high impact inbound marketing strategy. Inbound and outbound links are a key factor in how search engines score and weight a site's value for determining placement within organic search results. Marketers understand the importance of links, but they are challenged to identify and contact relevant and high quality link opportunities. Various link building strategies, such as purchasing links or link farms / exchanges have little value and can actually lower your positioning in the search results. So, wouldn't a social marketplace in which marketers can research and discover link opportunities based on relevance to other businesses web sites, as well as present their own sites as possible candidates for linking opportunities simplify these efforts?
Social Media
Social media marketing is probably is the highest profile of the inbound marketing strategies. Marketers are beginning to realize that we live in a world where customer-to-customer conversations are trumping outbound marketing efforts - But how do you determine which social media sites to tap into to increase your social marketing opportunities? Wouldn't it be helpful to know which social media sites are already delivering the highest quality traffic to your website to better target your social marketing efforts?
The Eightfold Logic approach to Inbound Marketing revolutionizes your demand generation strategy by attracting and engaging the highest volume of qualified website visitors, with the minimum impact to your programs budget. The Eightfold Logic approach also benefits your broader marketing investments by putting inbound marketing analytics to use for the optimization of your outbound marketing efforts.