Eightfold Logic Campaign

Create and Manage Performance-Based Inbound Marketing Campaigns

Eightfold Logic Campaign is a marketing optimization application that enables smarter SEO - leading to incremental traffic, customer acquisition, revenue and profits through organic search - the way most of your prospects and customers find you.

Each day, hundreds of millions of Internet users worldwide use search engines to find what they're looking for. Most click on the unpaid (organic) listings - and less than 10% click on the Pay-Per-Click (PPC) or sponsored ads that accompany these results. If you are not there, you are essentially invisible to customers and prospects. The good news is that you can proactively manage your website with SEO (Search Engine Optimization) strategies, tactics and market intelligence in order to rank highly on the keywords that matter.

Eightfold Logic Campaign Enables You To Manage SEO As A Campaign

Just like email campaigns, direct mail campaigns, and PPC campaigns, you can create organic campaigns. Group keywords and manage toward measurable objectives - more clicks, more actions, more transactions and conversions. Campaign is a one-stop application to research, develop, create, and manage organic campaigns to reach their fullest potential.

Dancing In The Dark

There are thousands, tens of thousands, even millions of keyword phrases visitors can use to reach a website. Clearly, you can't optimize on everything all at once. But which keywords and pages are the most important ones - the ones that lead to transactions and revenue? Even more important, which will be the most important ones in the future? Without objective, analytically-driven intelligence, marketers are flying blind and many times can be wasting effort on the wrong things at the wrong time.

Campaign cuts through the clutter to manage this immense scope and scale. An expansive worldwide data network collects relevant search data 24x7x365 to feed a powerful predictive modeling engine to guide SEO activity. No more guesswork. Clear, analytically-driven priorities lead to faster results. Campaign also calculates and provides objective ROI so you know the value created from SEO activities, investment, and results. Companies can now treat SEO just like any other marketing investment.

For Interactive Agencies, More Growth Potential

Interactive agencies can drive higher performance than ever for their clients with pay-for-performance capabilities built right into Campaign. Reduce risk for your clients and create even more upside for both you and your client by sharing in the value you create.