What is PPC Assurance?

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We released PPC Assurance a little while ago. People still ask me the question “what is PPC Assurance?” Here’s how I’ve taken to explaining it lately, using comparison as the best analogy.

When radio arrived, and people started advertising on stations around the country, they needed a way to verify did my ads run where I wanted, on the station I wanted, at the time I wanted, and not anywhere else? A company called Arbitron emerged which verified that ads ran when, where and how the advertiser commissioned them. Not too many years ago I walked into an office which was filled with people listening to the radio; They were performing the ad verification service.

When Television arrived, advertising took another leap forward. Nielsen emerged, and one of their services was as a advertising verification service. Did ads run where, when, and how they were commissioned.

PPC Assurance is the next step in the evolution of advertising verification services.

Unlike the past however, it’s no longer just about where or when your ads appeared, but more about whether or not you paid for that display. You only pay for ad displays when your ad network provider actually bills you for a clickthrough. So PPC Assurance focuses on analyzing if the ads you paid for matched the terms and conditions of your agreement with your ad network provider (Google / Yahoo today, MSN soon…).

Unlike click fraud companies which attempt to discern whether or not the pattern of behavior of a visitor seemed normal, we don’t use any subjective measurement techniques. In fact, we’ve ascertained that most of the real fraud that does occur arrives at your site without triggering JavaScript loggers, and thus is invisible to most of the click fraud companies out there. But I’ll examine this issue in a later post.

We examine your account configuration, and compare it to the actual traffic you’ve received. We identify through a simple and easy to understand graphical report what was good, and what wasn’t (you paid for undesired / not good traffic). Plus, we offer you a one-click refund claim submission for the errant clicks.

We’re the only company which provides this one click refund service. You’ll love it.

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