Archive for September, 2009

SES San Jose: Organic Search for SEO & CMO

September 29th, 2009 by Richard Zwicky

Brett Tabke, founder of WebmasterWorld, discusses organic search marketing with Enquisite president and founder Richard Zwicky at Search Engine Strategies San Jose. Richard talks about meeting the needs of the SEO and the CMO with regard to Organic Search.

Aberdeen CMO Summit: Erik Gillberg

September 22nd, 2009 by Richard Zwicky

Gregg Makuch, CMO of Enquisite, speaks about social media and organic search marketing with Erik Gillberg, Vice President of Strategy at Avatar Labs, in his third interview the Aberdeen CMO Summit.  They discuss social media outreach by Burt’s Bees, as presented at the conference, as well as the importance of having a conversational marketing strategy.

Enquisite Optimizer Update

September 22nd, 2009 by Richard Zwicky

We are pleased to announce the September update to the Enquisite Performance Suite. This release includes three new features/enhancements:

1. Enhanced action/conversion reporting for Enquisite Optimizer
2. Deeper visibility into performance of campaigns within Enquisite Campaign
3. Usability enhancements to Enquisite Campaign

Enquisite Optimizer has been enhanced to allow you to better understand the activity driving “actions” and “conversions” for your business. The “Actions” tab allows you to segment and view your search referrals across the various site actions you define (e.g., “user registration”), while the corresponding “Conversions” tab provides you with unprecedented intelligence on factors driving revenue for your business.

With this new feature, you can answer such questions as:

* Which landing pages are most effective – whether to fill out a lead generation form, viewing a demo video, or even find their local store on a map?
* Are there certain cities or zip codes which tend to convert more than others?
* Which search engines are providing me with the quality traffic that converts to sales?
* Which root search phrases are driving actions and conversions, which I can subsequently use to research high-value, long-tail terms?

Now, you are able to quickly understand the specific segments of traffic that are engaging your site and ultimately converting – something that would have previously taken hours, if not days.

Check it out… let us know what you think.


A few thoughts with Ian and Dana — Part II

September 18th, 2009 by Richard Zwicky

Gregg Makuch, CMO of Enquisite, spoke to Ian Lurie, Author of Conversation Marketing and CEO of Portent Interactive, and Dana Lookadoo, currently launching Yo! Yo! SEO. Watch below for the second part of their conversation at Search Engine Strategies San Jose. Discussion ranges from teamwork in SEO to the Tour de France to Levi’s Gran Fondo charity ride in Santa Rosa, CA.

Aberdeen CMO Summit:Tim Bailey

September 17th, 2009 by Richard Zwicky

In Gregg Makuch’s second interview from the Aberdeen CMO Summit, he speaks with Tim Bailey, Alliance Strategies.  They discuss what CMOs should think about when it comes to social media.

Aberdeen CMO Summit: Cisco Interview Part II

September 15th, 2009 by Richard Zwicky

As promised, below is Part II of Gregg Makuch’s interview with Ken Wirt of Cisco at the 2009 Aberdeen CMO Summit.  In this segment, Gregg and Ken discuss Cisco’s vision for video, the state of the economy and flip cams.