Archive for August, 2009

A Few Thoughts about the Search Engine Strategies San Jose: Part 1

August 19th, 2009 by Richard Zwicky

At the end of the last day of Search Engine Strategies San Jose, Gregg Makuch, CMO of Enquisite, pulled aside Ian Lurie, Author of Conversation Marketing and Owner of Portent Interactive, and Dana Lookadoo, currently launching Yo! Yo! SEO, to chat about the first day of SES SJ. Watch below for the first part of their conversation:

According to Dana and Ian, the first day of SES SJ was focused on measuring ROI for different actions, including those that are hard to measure. Gregg and Ian also talk a little bit about how social media has, or hasn’t, made changes to the SEO industry. Ian feels that the tools have changed, but the general thought behind social media has been present for a long time.

Check back here for some more footage from this conversation.

A Chat with WebProMinute's Bill Cullifer

August 13th, 2009 by Richard Zwicky

The Yahoo-Microsoft search partnership seemed to be the hot topic on everybody’s mind at the SES conference this week. To learn more about what the folks from Enquisite think this means for Web professionals and the overall search industry, check out this podcast interview between Bill Cullifer of WebProMinute and Enquisite’s own, Richard Zwicky.

SES San Jose - Looking forward to seeing you there!

August 7th, 2009 by Richard Zwicky

Each year I look forward to, and I am curious to see who out there is attending the SES Conference in San Jose. If you are planning on attending next week and would like to meet up with me, please do drop me a line or comment below, as I will be in attendance. (If you want to go, but price is an issue, use our SES discount code: 20ENQU to receive a nice 20% off admission).

I am also excited to catch up over drinks with lots of industry colleagues in the usual gather point at the Fairmont San Jose Hotel. This year we decided to spice it up a bit. For a real ORGANIC treat, stay tuned and follow us on Twitter (Enquisite’s account, and my own rzwicky account) to participate in a fun contest – beginning Monday, 8/11 through the last day of the conference. We’ve got some great prizes – sure to whet the appetite, and whistle. It’ll be a bit of “Where’s Waldo 2.0″ - Be the first to provide me the right answer, and you’ll win a prize!

The conference won’t be all fun and games, and I look forward to participating on three of SES’s finest panel sessions discussing hot topics in SEO, such as ROI and organic search.

For those interested in the sessions, here are the details – come on by and let’s chat!

Search & Measurement Track
Creating a Web Analytics Culture
When: Tuesday, August 11, 2009 @ 11:45am

Search & Measurement Track
Meaningful SEO Metrics: Going Beyond the Numbers
When: Tuesday, August 11, 2009 @ 3:00pm

Organic Track
Advanced SEO Roundtable: What is it Really? And Where is it Going?
When: Wednesday, August 13, 2009 @ 2:15pm

Lastly, Enquisite is an exhibitor, so feel free to stop by booth #811 for a demo of our latest product, Enquisite Campaign.