Aberdeen CMO Summit: Erik Gillberg

September 22nd, 2009 by Richard Zwicky

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Gregg Makuch, CMO of Enquisite, speaks about social media and organic search marketing with Erik Gillberg, Vice President of Strategy at Avatar Labs, in his third interview the Aberdeen CMO Summit.  They discuss social media outreach by Burt’s Bees, as presented at the conference, as well as the importance of having a conversational marketing strategy.

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