Adtech NYC - Feed Your Brain! Advanced Analytics

November 20th, 2009 by Richard Zwicky

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A couple of weeks ago, I had the pleasure of presenting at AdTech New York. I presented on a panel with Ryan deShazer of GyroHSR, the leading B2B agency

Our topic of discussion was titled “Feed Your Brain! Advanced Analytics” and centered on how brand marketers can use data to turn organic search engine optimization (SEO) into a true performance-focused medium, something I have very strong beliefs about, as I know that SEO has been undervalued / underappreciated / and under-invested in by far too many companies, simply because it’s been impossible to value properly. This inability to measure SEO properly led me to start Enquisite, which recently brought to market Enquisite Campaign, a platform which makes it possible to measure the value of SEO to any company’s bottom line.

GyroHSR is one of our partners, and their experience with both the subject matter and platform made this joint presentation a no-brainer. After all, they’ve successfully helped companies forecast, manage and measure SEO campaigns based on value. Previously they had to manage all this by hand, with Enquisite Campaign, they can do it all automatically, making them more efficient so that they can take on more business, operate more efficiently, and deliver more value than ever to their clients.

It’s all about value delivered, and Ryan’s presentation did a great job describing the process. Catch him (and me) at SES Chicago in a few weeks to learn more!

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