Search Engine Market Share Update, November 10, 2009

November 10th, 2009 by Richard Zwicky

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As noted previously, we’re trying and produce weekly and monthly breakdowns of certain search engine related market trend numbers. I posted a breakdown of search referral query length earlier, but I wanted to make sure I updated the search engine referral data as well. As always, we’re providing the data in weekly breakdowns to try and identify trends in very granular ways. This data reflects actual clickthrough activity, and not the number of queries run. Meaning if someone performs a search on Yahoo, but doesn’t click through to the results, we don’t track it. We only track searches which generated referrals.

The data shows a continued growth trend on the part of Bing, with Microsoft (MSFT) gaining almost a full point of market share over the last two months. Yahoo’s share of search referrals continues to erode.

For those who like the raw data / numbers, here you go:

Google Yahoo Bing Other
September 7 78.68% 11.51%  6.80%  3.01%
September 14 78.35% 11.13%  6.50%  4.02%
September 21 77.43% 11.35%  7.11%  4.11%
September 28 77.65% 10.80%  7.27%  4.28%
October 4 77.78% 10.66%  7.23%  4.33%
October 12 77.78% 10.66%  7.21%  4.35%
October 18 77.89% 10.65%  7.29%  4.17%
October 25 77.83% 10.56%  7.56%  4.05%
November 1 77.75% 10.46%  7.66%  4.12%
November 8 77.96% 10.21%  7.75%  4.08%

Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.

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One Response to “Search Engine Market Share Update, November 10, 2009”

  1. [...] Enquisite has published its own research on search engine referral data. It shows Google even further ahead of Yahoo, Bing, et al. But this [...]

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