Enquisite Suite Update - April 2010

April 22nd, 2010 by Richard Zwicky

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Earlier this week we released an update to the Enquisite reporting suite, extending the functionality of some key components. We are very excited to share the news, and outline the features and benefits with you. Many of these changes are very significant, and are benefits unique to Enquisite: you can’t do most of these things with any other analytics package on the marketplace.

Cross-Domain and Sub-Domain Tracking
We’ve added the ability to track actions and conversions across different domains and display the results as a unified reporting set. This is particularity useful if a booking engine or shopping cart is hosted on a separate domain, or if multiple domains all point in to one site for conversion purposes. Please note that cross-domain and sub-domain tracking will require assistance from the Enquisite team to implement: it’s not complicated, and shouldn’t require any effort from you. If you would like to take advantage of these new capabilities, please send us an email at [email protected].

Sub-Domain Tracking
Cookies can now be tracked across sub-domains and we now tie sub-domain activity together using a single Enquisite tracking code. This allows you to take advantage of our entire platform of functionality while ensuring accurate cross-channel attribution of actions and conversions, no matter where your customers go on your site.

Advanced Organic Keyword Predictions
We are already widely regarded as industry leader in Organic Keyword Research and Predictive Analysis. But being the best isn’t good enough. There’s always room to improve. During the last year, our research scientists have been working hard to enhance the core algorithms and validation routines that deliver predictive keyword suggestions to Enquisite Campaign users. This update is a major step forward on a lot of fronts, and it means you’ll benefit even more than ever from our predictive insights far in advance of the rest of your competitors in the marketplace.

Advanced Regex Segmentation
Enquisite’s Search and Social Analytics platform, Optimizer, is recognized by advanced search marketers as the fastest and most accurate way to segmenting your search traffic. We’ve enhanced your ability to segment by adding the ability for you to take advantage of the most powerful commands in the regular expression (regex) database query set.

In doing so, we have opened up a whole new way to look at your search data. These newly added commands can also function with lists, meaning that if there is a large selection of keywords that you need to work with you simply create a list, and use the list within an expression. Advanced segmentation functions are available when using the ‘contains’ and ‘does not contain’ match type in the Optimizer Longtail segmentation panel. Commands and variables include:

* An asterix is any number of characters,
? A question mark is a single wild character.
| The pipe symbol denotes alternation (either of a number of alternatives).
() Parentheses may be used to group items into a single item. (e.g. (a|b|c))
{x} Brackets indicate a list substitution where ‘x’ is the name of the defined list of words
\ Backward Slash before a control character denotes it as that character not the command (e.g. ” \ * ” is the ” * ” character, not a wildcard)

The search marketers we previewed the regex features to were absolutely thrilled. It makes the management of large datasets so much easier on a lot of levels, and saves them days of work each month.

We Want Your Feedback
We are eager to get any thoughts or suggestions on improvements or new features that you would like to see in the Enquisite Performance Suite in order to exceed your expectations and best meets your needs. You can submit your ideas at [email protected].

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