This Week in Links - Week Ending July 16

July 18th, 2010 by Anthony Young

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An Inside Look at Competitors Backlinks with Open Site Explorer
Competitive analysis is one of the first steps undertaken when embarking on any new seo link building campaign.  Of course, segmenting your own linkgraph and understanding how you stack up against the competition is also a vital component to any strategy.  This article provides valuable tips and insight on how to get the most out of Open Site Explorer when evaluating your competitors back links (as well as your own).  There’s also great information on nine commonly used link building strategies and how you can apply them to your own efforts.

The Death of Natural Linking
A loud and growing chorus of voices in the SEO industry of late have been debating the efficacy of Google’s claim that if you build great content then attracting natural links will happen automatically.  Serious webmasters understand that developing great content is still a necessary component to a successful business.  However, obtaining natural links has become a multi-faceted problem that goes beyond simply building great content.  Eric Enge advises site owners to invest in a mix of link building and social media as he believes social citations will carry more weight in the future.

Evaluating the Lifetime Value of a Link
How can webmasters maximize the value of a link building campaign?  Assessing whether or not a potential link will stick around and continue to pass value (well into the future) is another important variable to consider when maintaining your inbound link graph.  Link building is a notoriously time-consuming part of SEO and coupled with the high churn rate of new sites replacing old sites, the web is in a constant state of renewal.  Identifying potential links with longevity will maximize the value of resources invested into building links according to Ross Hudgens.

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