The most underused tool in the marketing toolbox – Linking?

August 26th, 2010 by Rand Schulman

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Sometimes I don’t understand things - including the inner workings of marketing professionals. Yet I’ve tried to tackle this challenge and have been building and selling marketing applications for marketing folk for decades. I know that working complex web analytics products can be daunting. Marketing automation even more so. How does one create and allocate lead scoring and attribution? What is the LTV of a customer?

But linking?  Gosh, don’t we all know the value of inbound links? Don’t we know how search engines work, for God’s sake? Well, apparently no. This knowledge is not as universal as one would think (Hope! Assume!).

A few months ago we released Linker which, in short, is a dating site for sharing and creating links. A for SEO link building. The good news? We’ve had thousands of people start to take advantage of the service. The bad news? Only five percent of them have ANY links on their site! This data floored me.

So we took matters into our own hands and today released our findings as well as made our link building tool FREE . We understand that linking takes time, which could explain the incredible low rate, but with our Linker product it should be much easier. At least that’s our hope. So, world, let’s get found. Let’s use the product and link away. I would be happy to hear from any of you!

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5 Responses to “The most underused tool in the marketing toolbox – Linking?”

  1. rolocine says:

    I`m very interested in thhis product! yes, I`ve never use a link building tool (and my blog has 3 PageRank), but now I want to try this and expand my inbound links. Thanks for the free subscription!

  2. Christina says:

    I will surely try this one, I’m signing-up after this. Thanks.

  3. Marie says:

    This sounds like a great tool. I’ve been using another free link building tool to help me find link building opportunities- its called You can search your keyword and get multiple results like Google blogs, Google news, You Tube, Twitter, and more all on one page. It’s a great source to find link building opportunities.

  4. Hannah says:

    Hey I found some fast pagerank tools, may be seo friends would like them……..

    one is bulk page rank checker that can check 1000 of pages PR with single click and another is internal PR checker to check pagerank of all internal pages on a website.

    There is lot more helpful things for search engine optimization may be you like em.

  5. Kai Lecocq says:

    Link Building is extremely essential , wonderful post you built there’ realized some thing from using it.

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