Posts Tagged ‘Linker’

This Week in Links - Week Ending July 30

July 31st, 2010 by Anthony Young

Is Google Planning to Kill SEO?
Bravo to Econsultancy for winning link-baiter of the week with this story.  Econsultancy claims that “If a recent patent comes to fruition, it seems the big G may have plans to undo all your hard work in favour of their own know-how.”  Back in 2004, Google filed a patent, which was recently granted, for something called ‘Enhanced Document Browser with Auto-generated Linkage.’  It seemed to me a rather broad description with multiple applications so I followed the link to the USPTO website to read the abstract.

The abstract states:  “Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user. The additional documents may be located based on descriptive information that includes personal information of the user and content information of the document being read. The additional documents, or links to the additional documents, may be incorporated into the document being read. In some implementations, the additional documents may be presented in-line with the document being read, such as through an in-link link or text snippet. The user can thus be efficiently presented with additional information that is relevant to the original document being read.”

Huh?  Kill SEO?  My less histrionic interpretation would bet on Google implementing this in a way that would show users an overlay of related personalized content and information similar to what Google Maps does with local business information today.   Or Google Adsense… Then again, that’s one possibility and only one personal interpretation.  Remember, just because the patent was recently granted doesn’t mean Google hasn’t already implemented the technology described therein.

Near the end of the article the writer says:  “On the other hand, it {could be} a dynamically generated, personalized link builder that works based on personal user preference, surely the Holy Grail of SEO.”  Ahhh, so the shoe drops.  Maybe SEO will live to see another day…

So what have we learned?  This is a great example of how link-baiting can quickly build a large number of inbound links to your site (although I’m unsure of the success of this particular story).  Just take care not to take too much liberty with the plot line.

Google Dynamic Linking

David Harry from SEO Dojo offers a more reasoned analysis of the newly awarded patent to Google on dynamically generated links.

Phase One Link Building Strategies

Greg Shuey writes an encouraging article for budding link builders on where to find that low-hanging fruit.  He outlines five easy steps that range from internal linking of resources to directories and link reclamation (404 pages).

4 Ways Link Builders Should Use Twitter

Interesting article on using Twitter as an alternative to traditional link building activities.  Not only can social media sites like Twitter help you find link building opportunities but also help identify hot trends and what’s going on in your particular niche in the online world.  With a large enough following and the potential of retweets, site owners can garner significant traffic from links on Twitter even though they are nofollow.

This Week in Links - Week Ending July 9

July 10th, 2010 by Anthony Young

Case Study: I Listened to Google and Failed
Graywolf’’s SEO Blog has a great article on why natural link building no longer seems to work despite Google’s insistence that if you write great content then you will attract great links. “If you build it, they will come” never really worked, which is why marketers constantly strive to build links, not just content.  Most find the passive method of link development no longer valid as social bookmarking sites barely proffer consistent quality links over time to maintain competitiveness in the Google index for key terms.  And folks just don’t link out like they used to for fear of leaking PR juice to external sites.

Where Is Your Link Army Hiding?
There’s a Trojan Horse in your link graph you may not be aware of… as inbound links age their power and authority deteriorates over time.  Webmasters must remain committed to the link building process to maintain competitiveness in an increasingly crowded online world.  But where do you find fresh, high quality links?  Gabriella Sannino provides some basic advice on where to look for links relevant to your web property.

Link Building with the Experts – 2010 Edition
Rae Hoffman’s (aka sugarrae) second installment of link development interviews with some of the best minds in link building and SEO.  This is a long interview (but well worth the time to read) with multiple link development questions posed to 11 top SEO experts.

This Week in Links - Week Ending July 2, 2010

July 3rd, 2010 by Anthony Young

The best articles this week from around the web on SEO link building.  Please feel free to comment and provide us with your feedback.  Have a great July 4th holiday!

A Comprehensive Guide to Link Building via Blog Commenting
Link development via blog commenting is a popular technique.  This article shows you how to get your comments approved more often than not. [...]

Boy Do I Love Linkbuilding - And You Should Too
Link building is what makes any SEO campaign work.  SEOmoz explains how content, page and link structure are important but will only get you so far. [...]

Top World Domains by Backlinks
A very interesting blog post from Majestic SEO that shows the top 200 world domains ranked by number of external referring domains that pointed to them.   [...]

The Beginner’s Guide to Getting Links from Bloggers
Danny Dover takes the helm for the SEOmoz Whiteboard Friday this week sharing 5 tips that beginners can use to get links from bloggers.   [...]

Basic but Essential SEO Link Building Tips
Link building is a very important part of SEO and is considered one of the most arduous and time consuming to achieve great results.  This article from Daily SEO Tip shows some of the simplest and free techniques to ease your link development pain. [...]

This Week in Links

June 29th, 2010 by Anthony Young

With the recent launch of our new social link building marketplace; Linker, Eightfold Logic will publish a weekly roundup of the best articles on link building and link development called “This Week in Links.”  Our first installment has great content from the Official Google Webmaster Central Blog, Search Engine Watch, WebProNews, and Search Engine Journal.  We will continue to build out our resources and knowledge base from the very best authorities on link building and white hat techniques.  Please feel free to comment and provide us with your feedback.