Poll: 70% of SEO Not Based on Performance
We completed a webinar with Search Marketing Now today, “Managing Search Success at the C-level: What Your CMO Should Know.” Great attendance and terrific insights from our moderator, Sramana Mitra (Forbes, Entrepreneurial Journeys). If you missed the webinar live last week, you can watch it on-demand by clicking here.
During the webcast, we were able to do a couple polling questions in real-time with the participants. Here’s one on how search gets measured internally. Interestingly, only 29% replied that organic search is measured by results - meaning 70% is measured in some other way - including “minimizing the expense.”
Tags: business, C-Suite, CEO, CFO, CMO, CMOs, investment, Marketing, Performance, ROI, search, SEO, webinar