Posts Tagged ‘business’
Enquisite Linker is Now Available!
Enquisite is thrilled to release our latest offering, Enquisite Linker into pre-commercial release today. We’ve been preparing the application for a while, and are amazed at how many people have already signed up! In fact, we had a mini pre-launch by invite only. The response was great, and on launch we flicked the switch, and contextually relevant introductions started being sent out. Now, anyone can join.
I’ve spent a lot of time today speaking with people here at SES New York. Lots of great comments and feedback. People absolutely love the fact that this system is not a link exchange, nor a link network, nor a system by which we buy, sell, or broker links. None of that. It’s very simply a transparent introduction service which matches your defined business objectives with the goals of others, and provides introductions based on symmetrical interests.
I wanted to get this post out earlier today, but got so busy, I failed to post this earlier. I’d like to walk you through the steps of Linker, so that you can read more than just buzz.
When you join Enquisite Linker, you register for access to the system, and receive a username and password. Some Linker users are Enquisite Search & Social Analytics clients, but many are not. We don’t treat you differently in either case. However, as a Linker only user, you don’t get access to all the advanced reporting features in the rest of the Enquisite suite. But you don’t need it to leverage the full power of Linker either.
I often describe Linker as a dating service for webmasters and marketers to connect with each other based on contextual relevance. Like a dating service, success is measured by successful introductions.
When you first log in to Linker, you’ll get directed to the Site Profile screen. On subsequent visits, you’ll be directed to the Summary page.
The Site Profile screen is where you define your web site.
On this page, you define what site you are representing, what business categories it belongs to, and where it is geographically located. For a lot of businesses, geography matters. Beyond that, we ask for some keywords which describe your business, and additional classifying information. Once you’ve completed the information, we look up other, objective information such as your PageRank and mozRank. This completes your site profile. Some businesses will have multiple site profiles, because they operate multiple locations which service different geographies. Remember, the system is about driving contextual relevance.
Next, you need to complete the linking criteria page. Dating services feature match criteria about whom you would like to be introduced to. Enquisite Linker does the same, but the criteria defines which sites would be ideal matches for your business objectives. Again, it’s all about contextual relevance.
So here, it’s much like the site profile you completed earlier, except that you’re defining whom you are willing to accept introductions to. If a webmaster represents a site which doesn’t match your needs, you never get introduced.
In addition to the qualifiers you set up on your own site profile, here, you define what the ideal site possesses for PageRank, mozRank, etc. Again, objective, third-party values.
When you complete your profile, the system takes over. Whenever a new site joins the network, we check to see if it’s a match to your defined needs, and if so, whether or not your site matches theirs. If there is a bilateral match, we email you to advise you thereof, and you log-in to Enquisite Linker to review, approve, or reject the introduction. That part of the process happens on the Linker Summary page, which is now your default login page. Across the top, you can review your history-to-date: How many introductions are new, how many have you accepted, and how many have resulted in an introductory email to yourself and a match.
Here, you see a list of all available matches, ranked by overall score. Click a listing, and review the details. Prior to any listing appearing as a potential match, one of our quality control agents will review both sites to ensure suitability and relevance. This will also keep down spam, and help ensure greater relevance:
Once you’ve reviewed the details, you can decide to accept, reject, or think about the introduction. The details page disclose your business categories, geography, and scores. It doesn’t disclose any identifying information to anyone.
If you accept the potential introduction, our system waits for the other party to do the same. Once both accept, the system will email both of you a contact email, so that you can connect, and set a time to meet. At this point, Enquisite Linker has done it’s job, and it’s up to you to discuss the suitability of the link.
It’s pretty simple really. A very complicated piece of software and algorithms, which you really can set up once, and then have it deliver value for years.
I should note that as a business evolves, you can edit, add or remove linking criteria and site profile information on as needed basis. The market evolves, and so do your needs.
Ready to get going: Sign up for Linker today!
What Page in the Search Results do People Click On?
What page in the search results do people click on, and depending on that, how many pageviews should you expect, and how long will they spend on your site?
Last year, I made a post on this blog about how deep in the search results do people actually go before they clicked through on a result. At that point I found that the percentage of traffic from page one of the search engine results pages (SERPs) was increasing over time. I finally had an opportunity to revisit that data, and decided to augment the data with two additional pieces of very valuable information to web marketers:
- Do visitors from page 1 in the SERPs spend more time on websites?
- Do visitors from page 1 in the SERPs view more pages on websites?
I’m going to post that information in separate posts, hopefully over the next few days. I’ll also be posting information showing how visitors using different browsers spend differing time on site, and don’t all view the same number of web pages. Time permitting, I’ll also post how that’s true of visitors from different search engines, and dependent on the number of keywords they use in queries. For example if someone visits your site from a search engine and they used just one keyword to search, will they spend more time and view more pages than someone who used two keywords?
First off, the information about how your placement within the search results pages affects your visitor counts. The percentage of traffic from page one in the SERPs has continued to grow steadily, to the point now that if your website is not listed on page one of the search results, your business may as well be invisible. Remember, it’s not that you need to be found on page 1 for your brand name, although that’s useful, you absolutely need to be found on page 1 of the SERPs for terms which your customers are using to find your type of service / product / information.
What page in the search results do visitors visit your site from?
Please note there’s a gap in months, historical data is there to show the trend.
From this graphic, it’s obvious to anyone that if you’re not on page 1 in the search results, you won’t see much traffic. There’s still value to page 2, but it’s an ever shrinking fraction of page one referral traffic.
Of course, the data for the table is included here:
| 2007-04 | 2007-05 | 2007-06 | 2007-07 | 2007-08 | 2007-09 | |
|
Page 1
|
85.50% | 86.03% | 87.18% | 87.79% | 88.07% | 88.40% |
|
Page 2
|
7.61% | 7.52% | 6.90% | 6.52% | 6.47% | 6.44% |
|
Page 3
|
2.84% | 2.71% | 2.48% | 2.35% | 2.28% | 2.21% |
|
Page 4
|
1.30% | 1.19% | 1.09% | 1.04% | 1.00% | 0.92% |
|
Page 5
|
0.82% | 0.75% | 0.69% | 0.66% | 0.64% | 0.58% |
| 2007-10 | 2007-11 | 2007-12 | 2008-01 | 2008-02 | 2008-03 | |
|
Page 1
|
88.42% | 88.47% | 88.81% | 88.90% | 88.78% | 89.71% |
|
Page 2
|
6.47% | 6.44% | 6.23% | 6.19% | 6.39% | 5.93% |
|
Page 3
|
2.20% | 2.16% | 2.05% | 2.06% | 2.04% | 1.85% |
|
Page 4
|
0.92% | 0.91% | 0.89% | 0.88% | 0.87% | 0.78% |
|
Page 5
|
0.57% | 0.57% | 0.55% | 0.55% | 0.54% | 0.46% |
| 2009-10 | 2009-11 | |||||
|
Page 1
|
95.24% | 95.80% | ||||
|
Page 2
|
2.75% | 2.44% | ||||
|
Page 3
|
0.86% | 0.75% | ||||
|
Page 4
|
0.39% | 0.34% | ||||
|
Page 5
|
0.22% | 0.20% |
Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, and reflects click through activity data.
Poll: 70% of SEO Not Based on Performance
We completed a webinar with Search Marketing Now today, “Managing Search Success at the C-level: What Your CMO Should Know.” Great attendance and terrific insights from our moderator, Sramana Mitra (Forbes, Entrepreneurial Journeys). If you missed the webinar live last week, you can watch it on-demand by clicking here.
During the webcast, we were able to do a couple polling questions in real-time with the participants. Here’s one on how search gets measured internally. Interestingly, only 29% replied that organic search is measured by results - meaning 70% is measured in some other way - including “minimizing the expense.”
Whose Advice Works Best for Link Building?
July 27th, 2010 by Richard Zwicky
Over the last four work days, I’ve been publishing lists of people, broken out by online marketing disciplines. These are individuals whose writings or commentaries I recommend that people should read to keep abreast of the industry. I’ve broken them into areas of expertise as I saw fit - SEO thought-leaders, PPC experts, and strategic and tactical SMM thinkers. I have two more groups I want to reference in this series: 1) Link-Building masters, and; 2) Cross-Channel contributors. Then I will start compiling the data for publication.
Today, it’s the link-builder’s turn. These are all people I’ve read, and whose work I recommend you look at for link-building advice. Some is tactical, some strategic, but it all has its place. Presuming you already look at some, I’d like to know which 5 are the ones you reference the most often?
If you haven’t looked at the earlier lists, I’d suggest you look at them now. For the Search Engine Optimization Experts list: SEO; For the list of PPC Experts, PPC; and for the list of top Social Media Marketers, SMM.
Tags: business, link building, linking strategies, links, marketer, marketers, Marketing, search engine, search engine market, search engine strategies, Search Engines, search referrals, SEO Link Building, Social Link Building Marketplace
Posted in Commentary, Inbound Marketing, Link Strategies, SEO, SMM, Search Engines, link building, search marketing, social marketing | 3 Comments »