Posts Tagged ‘Marketing’
Bing Growing, Yahoo Steady - Search Engine Market Share Update
It’s been almost seven months since I last provided insight into the search engine market shares based on click through activity. After holding relatively steady for months, this latest update shows Bing has grown by 2.0%. Perhaps most interestingly, it’s no longer growing at the expense of Yahoo, which was previously the case.
Here’s the raw numbers:
| Yahoo | Bing | Other | ||
|---|---|---|---|---|
| September 7 | 78.68% | 11.51% | 6.80% | 3.01% |
| September 14 | 78.35% | 11.13% | 6.50% | 4.02% |
| September 21 | 77.43% | 11.35% | 7.11% | 4.11% |
| September 28 | 77.65% | 10.80% | 7.27% | 4.28% |
| October 4 | 77.78% | 10.66% | 7.23% | 4.33% |
| October 12 | 77.78% | 10.66% | 7.21% | 4.35% |
| October 18 | 77.89% | 10.65% | 7.29% | 4.17% |
| October 25 | 77.83% | 10.56% | 7.56% | 4.05% |
| November 1 | 77.75% | 10.46% | 7.66% | 4.12% |
| November 8 | 77.96% | 10.21% | 7.75% | 4.08% |
| November 15 | 77.60% | 10.39% | 7.59% | 4.42% |
| November 22 | 77.59% | 10.41% | 7.67% | 4.37% |
| December 22 | 78.43% | 9.73% | 7.86% | 3.97% |
| Month of June 2010 | 75.93% | 9.94% | 9.82% | 3.83% |
Eightfold Logic collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S., and reflects click-through activity data.
Poll: What % of mobile searches are local?
It’s interesting how when you ask the right question, you get more questions. We ran a poll on mobile phone experience yesterday, and it generated a solid response, which is still going. I asked a few people about other questions they would like to see asked. Cindy Krum, who’s an expert in mobile marketing wants to discuss:
Thanks for the question Cindy - let’s see how the results turn out!
Previous polls:
- Best User Experience with mobile web browsing?
- Is Twitter effective Interruption Marketing?
Mobile Market Share on the Move - Is Android Superior?
It would appear that based on data which would indicate people’s habit with their mobile devices, that the Android offers a better user experience for surfing the Internet than the Google iPhone. While the Android and the iPhone’s share of the overall browser market continues to grow, it is surprising to note that despite the iPhone’s lead in activations, mobile web usage of phone browsers powered by Google’s Android appears to be picking up steam faster than Apple’s iPhone.
The last time I posted market share numbers around web browser referrals to web sites from mobile devices, the various devices had not yet even broken a combined 1% total share. It appears that milestone’s long gone now, as shown in the chart below. Looking at the graph, and data, there’s more going on beyond the obvious “Google’s Android web usage is exploding faster than Apple’s iPhone.” The reality is while that fact is important, and can be attributed in part to the diversity (60) of devices running the Android OS, versus the four devices running Apple’s iphone, the diversity of devices in stores is minor compared to the fact that there are many more Apple iPhone devices in circulation. Apple sold 1.7 million iPhone 4’s within days of release along, and has years worth activation , compared to 160,000 Android phones being activated daily. That gap pales when comparing the mobile browser usage numbers.
A while back Steve Jobs was quoted that most iPhone activity goes via apps, versus search or traditional browser. I found that comment interesting as it reflects a different layer of Internet activity which most of us ignore. While this likely is true, the stunning growth rate in overall web browser usage from Androids v. iPhones reveals something else: People with Android phones use them quite differently from those who have iPhones.
While putting together these numbers, I happened to read Peter Sims’ Tech Crunch’s article “Is Google at Risk of Becoming the Next Microsoft.” When I look at these numbers, the answer definitely becomes no. Just the innovation is not in the same area as before.
Now, I don’t own either an Android or an iPhone. I do have a Blackberry Bold 2, which is great for email and has good sound quality, but it lacks the quality browser experience which might entice me to surf via my phone. If I have to look something up online using my Blackberry, it’s a last resort. Conversely, that function is key to both the Android and iPhone. However, it appears that despite Apple’s massive lead in total footprint based on activations, Android is making that experience much more positive, and as a consequence, Android owners are much more likely to surf using their devices.
The web sites which we are tracking, and using as a basis for the data that we are reporting are not likely to be accessed directly via apps. Apologies for the timescale jump, for those who like the raw numbers:
| iPhone | Android | Blackberry | ||
|---|---|---|---|---|
| July | 0.448% | 0.038% | 0.026% | |
| Aug | 0.591% | 0.045% | 0.033% | |
| Sept | 0.583% | 0.043% | 0.041% | |
| Oct | 0.663% | 0.049% | 0.044% | |
| July 2010 | 1.070% | 0.483% | 0.051% |
Eightfold Logic collects data from a network of web sites distributed globally.
Should You Consider “Author Authority”?
August 6th, 2010 by Richard Zwicky
Search marketers are familiar with signals. One of the truisms is the logic: if no one links to your site, it can’t be considered important, therefore why should it appear in the search results? The more quality links referencing your website or web pages, the better.
A lot of signals or factors behind links can affect the quality, relevance, and value of these citations. Perhaps there’s another signal to consider: Author.
If you’re interested in learning more, earlier today Search Engine Watch published an article I submitted on the topic of Author Authority. The idea came to me while reading a recent patent which was issued and assigned to Google. I’d love to get your thoughts and feedback!
Thanks!
Richard / @rzwicky
Tags: authority, authority score, GOOG, Google, linking strategies, links, marketer, Marketing, patent, Search Engines, SEO Link Building, social marketing
Posted in Commentary, Google, Inbound Marketing, Link Strategies, SEO, SMM, Search Engines, link building, search marketing, social marketing | No Comments »