Posts Tagged ‘enquisite’

Enquisite Linker is Now Available!

March 23rd, 2010 by Richard Zwicky

Enquisite is thrilled to release our latest offering, Enquisite Linker into pre-commercial release today. We’ve been preparing the application for a while, and are amazed at how many people have already signed up! In fact, we had a mini pre-launch by invite only. The response was great, and on launch we flicked the switch, and contextually relevant introductions started being sent out. Now, anyone can join.

I’ve spent a lot of time today speaking with people here at SES New York. Lots of great comments and feedback. People absolutely love the fact that this system is not a link exchange, nor a link network, nor a system by which we buy, sell, or broker links. None of that. It’s very simply a transparent introduction service which matches your defined business objectives with the goals of others, and provides introductions based on symmetrical interests.

I wanted to get this post out earlier today, but got so busy, I failed to post this earlier. I’d like to walk you through the steps of Linker, so that you can read more than just buzz.

When you join Enquisite Linker, you register for access to the system, and receive a username and password. Some Linker users are Enquisite Search & Social Analytics clients, but many are not. We don’t treat you differently in either case. However, as a Linker only user, you don’t get access to all the advanced reporting features in the rest of the Enquisite suite. But you don’t need it to leverage the full power of Linker either.

I often describe Linker as a dating service for webmasters and marketers to connect with each other based on contextual relevance. Like a dating service, success is measured by successful introductions.

When you first log in to Linker, you’ll get directed to the Site Profile screen. On subsequent visits, you’ll be directed to the Summary page.

The Site Profile screen is where you define your web site.

On this page, you define what site you are representing, what business categories it belongs to, and where it is geographically located. For a lot of businesses, geography matters. Beyond that, we ask for some keywords which describe your business, and additional classifying information. Once you’ve completed the information, we look up other, objective information such as your PageRank and mozRank. This completes your site profile. Some businesses will have multiple site profiles, because they operate multiple locations which service different geographies. Remember, the system is about driving contextual relevance.

Next, you need to complete the linking criteria page. Dating services feature match criteria about whom you would like to be introduced to. Enquisite Linker does the same, but the criteria defines which sites would be ideal matches for your business objectives. Again, it’s all about contextual relevance.

So here, it’s much like the site profile you completed earlier, except that you’re defining whom you are willing to accept introductions to. If a webmaster represents a site which doesn’t match your needs, you never get introduced.

In addition to the qualifiers you set up on your own site profile, here, you define what the ideal site possesses for PageRank, mozRank, etc. Again, objective, third-party values.

When you complete your profile, the system takes over. Whenever a new site joins the network, we check to see if it’s a match to your defined needs, and if so, whether or not your site matches theirs. If there is a bilateral match, we email you to advise you thereof, and you log-in to Enquisite Linker to review, approve, or reject the introduction. That part of the process happens on the Linker Summary page, which is now your default login page. Across the top, you can review your history-to-date: How many introductions are new, how many have you accepted, and how many have resulted in an introductory email to yourself and a match.

Here, you see a list of all available matches, ranked by overall score. Click a listing, and review the details. Prior to any listing appearing as a potential match, one of our quality control agents will review both sites to ensure suitability and relevance. This will also keep down spam, and help ensure greater relevance:

Once you’ve reviewed the details, you can decide to accept, reject, or think about the introduction. The details page disclose your business categories, geography, and scores. It doesn’t disclose any identifying information to anyone.

If you accept the potential introduction, our system waits for the other party to do the same. Once both accept, the system will email both of you a contact email, so that you can connect, and set a time to meet. At this point, Enquisite Linker has done it’s job, and it’s up to you to discuss the suitability of the link.

It’s pretty simple really. A very complicated piece of software and algorithms, which you really can set up once, and then have it deliver value for years.

I should note that as a business evolves, you can edit, add or remove linking criteria and site profile information on as needed basis. The market evolves, and so do your needs.

Ready to get going: Sign up for Linker today!

Weekly Search Engine Market Share Update

October 20th, 2009 by Richard Zwicky

Last week I published information about how the market shares for the search engines have evolved over the last few months. I’m going to attempt to post updates almost every week, offset randomly by other interesting trends such as browser share numbers. This week, I’ve put together a weekly update, as quite a few people emailed me about the evolving trends.

To highlight the trend, I’ll re-post the data from early September.

search engine market shares for search engine usage based on searchers located in the US

Google Yahoo Bing Others
September 7 78.68% 11.51%  6.80%  4.06%
September 14 78.35% 11.13%  6.50%  4.02%
September 21 77.43% 11.35%  7.11%  4.12%
September 28 77.65% 10.80%  7.27%  4.28%
October 4 77.78% 10.66%  7.23%  4.25%
October 12 77.78% 10.66%  7.21%  4.36%
October 18 77.89% 10.65%  7.29%  4.16%

Again, this data represents search engine click through activity where the people initiating the searches are located in the U.S. At some point I’ll present information on global search activity.

Search Engine Market Share Update October 2009

October 14th, 2009 by Richard Zwicky

As mentioned in my previous post about browser usage, I’m going to start posting more data, more often. This week I’m putting out search engine market share numbers. I haven’t posted a U.S. search engine market share update since March 2008, so I’m definitely overdue!

Rather than providing a simple set of monthly numbers, I’ve decided to provide weekly breakdowns using aggregate data from our suite of search marketing tools, which makes it possible you review a few months worth of data at a detailed level. I’ll try to update these every two weeks, with weekly breakdowns for now, to try and identify trends in very granular ways. Interesting high-level, and consistent growth for Bing, overall growth for Yahoo! as demonstrated in this chart. Remember, this is based on clickthrough activity.

Astute observers may note that these numbers differ from other reports. Our data is collected at the web site level, based on actual referrals received. While people may search any of these engines more often, but not click through to the results. We report on the activity we see hitting the network of sites we’re tracking, and we are very careful to report only on the search referral traffic, so this won’t include referral traffic from Yahoo mail or gmail, for example. We’ve also rolled up all the various types of Google search activity into “Google” and not separated out Google Image Search / Blog Search, etc.

U.S. weekly search engine market share breakdowns

As you can see, Yahoo! and Bing have been climbing, slowly but steadily, as a percentage of overall search engine referral activity. For more details, please view the weekly breakdown chart below.

Google Yahoo Bing Others
April 5 82.74%  9.49%  4.99%  2.77%
April 13 82.65  9.60%  4.99%  2.76%
April 20 82.03%  9.85%  5.30%  2.82%
April 27 82.20%  9.62%  5.41%  2.76%
May 4 81.26%  9.55%  5.22%  3.97%
May 11 80.98%  9.69%  5.17%  4.16%
May 18 79.94% 10.45%  5.32%  4.29%
May 25 80.06% 10.39%  5.37%  4.19%
June 1 79.80% 10.44%  5.39%  4.37%
June 8 79.48% 10.69%  5.53%  4.30%
June 15 79.41% 10.54%  5.79%  4.26%
June 22 79.40% 10.56%  5.79%  4.26%
June 29 79.52% 10.37%  5.62%  4.48%
July 6 79.51% 10.46%  5.48%  4.55%
July 13 79.69% 10.31%  5.56%  4.44%
July 20 79.61% 10.30%  5.62%  4.48%
July 27 78.21% 11.18%  6.18%  4.43%
August 3 78.77% 10.95%  6.06%  4.22%
August 10 77.92% 11.54%  6.36%  4.18%
August 17 77.33% 11.82%  6.80%  4.06%
August 24 78.11% 11.51%  6.27%  4.11%
August 31 78.62% 11.27%  6.27%  4.11%
September 7 78.68% 11.51%  6.80%  4.06%
September 14 78.35% 11.13%  6.50%  4.02%
September 21 77.43% 11.35%  7.11%  4.12%
September 28 77.65% 10.80%  7.27%  4.28%
October 4 77.78% 10.66%  7.23%  4.25%
October 12 77.78% 10.66%  7.21%  4.36%

In context of all three engines, here’s a chart of the global search engine referral rate market share numbers which does show interesting trends over the last few months.

Search Engine referral rate activity report

Enquisite collects data from a network of web sites distributed globally. The data used in this reports represents web sites distributed globally, accessed by searchers located in the U.S.

Let me know if you would like a similar report for the UK, Canada or other areas, please.

Search Stats Update - Search Market Share -

March 11th, 2008 by Richard Zwicky

I haven’t made a Search Statistics update in a while. No excuses. Just haven’t. I’m going to rectify that now, and I’ll put up some more numbers later today or tomorrow.

With all the uncertainty around Ask, and a lot of people discussing how it’s looking like it’s dropping out of the race, I thought I should should post some numbers which reflect what we’re seeing for their share of the search marketplace over the last year and a bit. We used data representing more than 250 Million search referrals since Jan 1 2007.

2007-01 2.50%
2007-02 2.99%
2007-03 1.74%
2007-04 1.68%
2007-05 1.67%
2007-06 1.26%
2007-07 1.02%
2007-08 0.94%
2007-09 1.15%
2007-10 1.23%
2007-11 1.17%
2007-12 1.19%
2008-01 1.25%
2008-02 1.03%
2008-03 0.90%

If a tree falls in the forest, does anyone hear?